Founders | Women Series | Agenc Colab
Women series is a monthly edit to explore creative entrepreneurship amongst women globally. Through this series, we wish to understand creative journeys, challenges, inspirations and develop a community.
Tell me how your journey so far. Did you have creative influences growing up? What education/training did you receive?
Do describe our journey, we'd have to use a couple of words - hectic, bumpy, overwhelming but most of all exciting. All 3 of us went for our undergrad to Parsons The New School For Design, New York. We had different majors, Photography (Richa), Fashion Design (Anuradha) and Design & Management (Adishree). "We were always curious about art & design, I think it has a lot to do with your background and the likes of your family, all 3 of ours were and that's really what planted the seed in us to lead us to New York." - Anuradha
Tell us about your Kashmiri connection. Do you have any stories you'd like to share?
We're actually working on a project in Jammu, which we're thouroughly excited about! (More details to follow!) In fact, we were on a holiday in Kashmir when we first really discussed how frustrated we were with the creative industry in India and the communication gap between creatives and businesses. We made a pact to start something together and help others facing the problems we were facing as well as help ourselves. "My aunt Jyotsana Singh leads the Dara Shikah Centre for the Arts in Srinagar. I have always been inspired by her dedication to put Jammu and Kashmir on the contemporary map for craftsmanship and art. I have rediscovered my love for Basohli miniature paintings from Kathua district in Jammu and through AGENC give the artists a platform to showcase their talent, here in Delhi." - Adishree.
What has been the source of inspiration for you( people, places, cultures etc)
"I've always been inspired by Urban Sociology and how people interact with each other and their environment in an urban setting. As a fine art documentary photographer, urban life has been something that I've always been drawn to. The importance of design, form and function in influencing human behavior has been the core of a lot of my projects. I wouldn't pick a specific culture or place." - Richa
Could you share the conceiving of AGENC? We are curious to know about the process and its development.
It really all started after we moved back from New York to India and were split up between different cities. It was the sudden shift from being in an environment with a crossflow of creative energy and ideas to a more isolated one. AGENC was born out of the need for individuals and brands to ideate together, work together and create together. What started out as a digital platform took a turn as we realized the need for a physical space and the freedom with which we could create and curate similar experiences to those we had at Parsons and in New York, here in India.
What is the step forward for your projects? Any interesting collaborations coming up?
We have a couple of events lined up including music gigs, slow fashion pop ups, brand launches and photoshoots. We're planning to get into regular weekly events that are smaller and focused at engaging with our community such as Drink & Draw, Open Class Critiques, Art & Design Movie Nights and so on.
Could you comment on the current landscape of independent art/ curation industry in India?
I think we're at a better place today since galleries aren't the only places to show art. We're moving away from traditional means of showcasing talent to more disruptive mediums. The idea of a digital gallery that isn't only attracting the serious art buyer but also others who are curious to know more about art & design from various unrelated fields makes this space more inclusive and accessible to everyone. We've always had some great talent in India but the convenience of social media has made it easier to be discovered and directly engage with a wider audience.